中国电信天翼手机营销策略浅析 毕业论文.doc

毕 业 论 文 作 者: 学 号： 教学点: 专 业: 工商管理 题 目: 中国电信天翼手机营销策略浅析 指导者： 评阅者： 2010年 毕 业 论 文 中 文 摘 要 摘要：2009年中国电信为满足广大客户的融合信息服务需求而推出的移动业务天翼品牌。天翼强调“互联网时代的移动通信”的核心定位，面对语音、数据等综合业务需求高的中高端企业、家庭及个人客户群，提供无所不在的移动互联网应用和便捷话音沟通服务。天翼的数据业务优势会进一步强化中国电信在互联网领域的差异化优势，并不断通过丰富的游戏、娱乐、影音、社区群体等互联网应用，让客户体验“科技创新、自信、时尚活力”的品牌个性，成为“领先一步、掌握未来”的信息时代先锋。2010年中国电信有效填充了中国电信全业务运营的内涵，进一步深化“综合信息服务提供商”的企业品牌定位，充分发挥中国电信的融合业务优势，更好满足广大客户特别是中高端企业、家庭及个人客户的综合信息服务需求。本文对电信天翼手机营销现状及存在的问题进行了剖析,文章的最后部分针对本文提出的问题提出了可行性的建议,以推动和指导电信的天翼营销工作。 关键词 电信 天翼手机 营销策略 毕 业 论 文 外 文 摘 要 Title Analysis of marketing strategy of Tianyi mobile of China Telecom Abstract: In 2009, China Telecom launched Tianyi brand to meet its customers’ demand of the integration of information services. Tianyi regarded the mobile communications in the Internet era as the core locate. Tianyi provided services for high-end enterprise、family and individual customers who demand integrated services of voice, data and so on. It also provide ubiquitous mobile Internet applications and convenient voice communication services. The advantages of Surfing data services furtherly strengthened the China Telecoms differentiation advantage in the Internet field, and the varieties of games, entertainment, video, community groups and other Internet applications allowed customers to experience the personality brand of technological innovation, self-confident, dynamic fashion as an information age pioneers of one step ahead and seize the future. In 2010, China Telecom, China Telecom effectively brought in the content of entire business operations, to furtherly deepen the integrated information service provider brand positioning, getting benefits from the integration of China Telecoms business and better meeting comprehensive information service needs of our customers, especially in high-end business, family and personal customer. In this paper, Telecom Tianyi mobile marketing status qu