全图形PPT设计范例.ppt

32 Helpful Relevant Remarkable Frequent ask yourself how you can be of service to your current and potential customers. What problems can you solve? What questions can you answer? What knowledge can you share? Read more: /blog/ tabid/6307/bid/10291/Helpful-is-the-New- Viral.aspx#ixzz1GsSghdGN Be helpful. Helpful is the new viral. 33 Generous is the new cautious controlled. 34 Remarkable is the new ‘business as usual.’ 35 Link love is the new ad buy. 36 Targeted landing pages clear calls to action are the new ‘visit my homepage’. 37 Keywords are the new neon signs. 38 39 If you don’t like change, you’re going to like irrelevancy even less.” GENERAL ERIC SHINSEKII, 2003 in·bound mar·ket·ing -noun Any marketing tactic that relies on earning people’s interest instead of buying it; a.k.a. the key to marketing transformation. 40 SOURCE: WIKIPEDIA 41 Inbound marketing in a nutshell. 1: GET FOUND ONLINE 3: ANALYZE IMPROVE 2: CONVERT VISITORS LEADS 42 More than 1/3 of US companies use blogs for marketing purposes. SOURCE: UM, OCTOBER 2010 Companies that blog get website visitors. 43 SOURCE: HUBSPOT, 2010 44 Inbound marketing costs62% less per lead than traditional, outbound marketing. AVG COST/LEAD: $373 AVG COST/LEAD: $143 OUTBOUND INBOUND SOURCE: HUBSPOT, 2011 45 SOURCE: HUBSPOT, 2011 nd o u ok. 46 of businesses 57%have acquired a customer through their company blog. SOURCE: HUBSPOT, 2011 47 SOURCE: HUBSPOT, 2011 48 SOURCE: HUBSPOT, 2011 of marketers 2/3 say their company blog is “critical” or “important” to their business. 49 The number of marketers who say Facebook is “critical” or “important” to their business has increased in just two years. SOURCE: HUBSPOT, 2011 of Facebook 51% fans are more likely to buy the brands they fan. 50 SOURCE: