波士顿咨询公司宝钢贸易重组项目教案分析.pptVIP

SHANGHAI BAOSTEEL GROUP CORPORATIONTRADING RESTRUCTURING PROJECTPresentation To BaoSteel Group Senior Management 30 July, 2001 AGENDA Objectives and process Global market context for BaoSteel Trading vision and corporate structure Core business strategy and organization Restructuring impact and change path AGENDA Objectives and process Global market context for BaoSteel Trading vision and corporate structure Core business strategy and organization Restructuring impact and change path PROJECT CONTEXT AND OBJECTIVES BaoSteel Group has decided to grow its trading business into the 2nd pillar business within the Group Enhance Group asset return and profitability Diversify the business portfolio towards higher value added services BCG was brought in to design an overall organization structure for the post-integration trading business and develop business models for two core businesses BCG project therefore addresses the following questions How should BaoSteel trading be organized to optimize the integration of existing entities trading resources? What should be the future business model and organization structure options for the finished goods trading and iron ore trading? What are the e-commerce and logistics linkages to the core businesses? BCG FOCUSED ON THE BUSINESS MODEL AND ORGANIZATION DEVELOPMENT WORK OF THE PROJECT WE CONDUCTED EXTENSIVE GLOBAL STEEL AND TRADING COMPANY RESEARCH IN ADDITION, SIGNIFICANT DOMESTIC MARKET INTERVIEWS MARKET RESEARCH BACKED BY WIDE RANGE OF ANALYTICS JOINT TEAM EFFORT BETWEEN BAOSTEEL AND BCG AGENDA Objectives and process Global market context for BaoSteel Trading vision and corporate structure Core business strategy and organization Restructuring impact and change path GLOBAL STEEL MARKET CONTEXT FOR BAOSTEELSummary of Key Messages Global steel economics remain challenging for integrated producers Regional supply curves in steel are very flat The industry suffers f