电子商务农村市场的竞争钱彦翔修改_new概述.doc

电商下乡竞争--京东、阿里为例 钱彦翔 信息122 摘要:电子商务的兴起源于互联网的快速发展，目前互联网已经覆盖了大部分的城市地区，电商开始大举下乡，这里以淘宝和京东为例，从服务模式、物流、推广等角度分析两方的优劣势，以及电商下乡的途径和目的。 Abstract：The rise of electronic commerce is the result of the rapid development of Internet, the Internet has covered most of the urban areas, electricity to the countryside, here in taobao and jingdong, for example, from the aspects of service mode, logistics, promotion analysis the advantages and disadvantages of both sides, and the way and purpose of the countryside electricity supplier. 关键词： 物流 宣传 电商下乡 Key words: Logistics promotion The electronic bussiness