自我营销策略研究 毕业论文.doc

摘 要 关于营销的学问很多，但关于的营销讨论甚少，部分的原因是。高度社会学家布劳的观点，即人的社会关系是一种交易性质的关系，人们渴望在所参与的社会关系中有所投入也有所收获，愉悦与满足很大程度上来自这种投入与收获的平衡。除此外，我们也不能否认我们作为劳动力、作为交易机会的管理者、作为各种资源的竞争者，我们个人特质及有效地彰显个人的特质，对于我们的交易成功及在交易中占有优势是有帮助的。因此，我们需要对进行营销。本文从个部分进行了论述，文章第一部分介绍了论文研究的背景，目的，内容和方法。第二部分是相关理论和制度综述。全文的重点是第三、四部分。在这部分中，本文不但解决了，有着巨大的现实意义极强的借鉴指导意义。 关键词；； Abstract There is a lot of knowledge about marketing, but little discussion about self-marketing, in part because scholars ’ study always focus on the marketing of products or services, but less emphasis on people or businesses. The author highly endorses the view of sociologist Broughton, the nature of human social relations is a transaction, people eager to get harvest along with the investment they’ve paid, pleasure and satisfaction comes largely from this kind of the balance between investment and gain. In addition, we can not deny that we, as labor, as the manager of the trading opportunities, as a variety of resources, competitors, and our personal characteristics and effectively highlight the personal qualities for the success of our trading and advantage in the transaction. Therefore, we need self-marketing. In addition,this paper also gives the concept of “self” an expansion and an extension, rising to the level of the enterprise. There are five parts are discussed. The first section describes the background of the thesis, purpose, content and methods. The second part is about the relevant theory and institutional review. The full paper focuses on the third and fourth part. In these two parts, the personal self-marketing, corporate self-marketing through a combination of theory and a typical case of marketing strategy. The last but not least part is the conclusion of the full paper. Not only to solve problems in the process of self-marketing, but also use the experience of the successful cases, to make self-marketing strategy optimized and organized,this study has great practical significance and a strong reference and guiding significance. Key words: