麦肯锡企业家商业计划培训(以后)摘要.ppt

AGENDA AGENDA TYPES OF NEW BUSINESSES USE OF BUSINESS PLANS GENERIC REQUIREMENTS DEVELOPMENT STEPS FOR BUSINESS PLANS AGENDA CHAPTERS OF COMPLETE BUSINESS PLAN CONTENT OF EXECUTIVE SUMMARY EXECUTIVE SUMMARY – KEY QUESTIONS EXECUTIVE SUMMARY – ADDITIONAL QUESTIONS* RUSMAR – EXECUTIVE SUMMARY EXERCISE 1 – EXECUTIVE SUMMARY (1/2) EXERCISE 1 – EXECUTIVE SUMMARY (2/2) CONTENT OF PRODUCT/SERVICE SECTION PRODUCT/SERVICE – KEY QUESTIONS PRODUCT/SERVICE – ADDITIONAL QUESTIONS* DESCRIPTION OF THE PRODUCT/SERVICE SUCCESSFUL PRODUCT POSITIONING EXERCISE 2 – CUSTOMER VALUE IN RUSMAR CASE CONTENT OF MANAGE