消费者心理过程汇总要点分析.pptxVIP

营销漏斗 消费者决策模型汇总;营销漏斗;100124-[张奥博]2010 Ferrari Adventure Planning_v21 （麦肯锡）;100124-[张奥博]2010 Ferrari Adventure Planning_v21 （麦肯锡）;汽车营销漏斗;LFAInquiries Sales Leads;THE PURCHASE FUNNEL;FORRESTER PURCHASE FUNNEL;David Armano;?St. Elmo Lewis’ idea is often referred to as the?AIDA-model?- an acronym which stands for Awareness, Interest, Desire, and Action. This staged process is summarized below: Awareness?– the customer is aware of the existence of a product or service Interest?– actively expressing an interest in a product group Desire?– aspiring to a particular brand or product Action?– taking th