外贸英语函电Unit2要点分析.pptVIP

Unit 2 Establishing Business Relations Inquiring Credit Reference Objectives To learn methods of establishing business relationships. To learn useful terms and expressions used in this unit. To practice writing letters for establishing business relationships. Points for Attention General Structure Opening sentence Purpose of contacting the company A self-introduction As an exporter: the quality of your products As an importer: the commodities you want to buy, the reference as to your firm’s financial position and business standing An expectation of an early reply Information Channels P.24 Chamber of Commerce at home and abroad 国内外商会 Commercial counselor’s office商务参赞 Trade directories of various countries and regions商务目录 Advertisement in media Exhibitions and trade fairs商品交易展览会 Marketing investigations Enquiries received from foreign merchants外商询盘 Mutual visit by trade delegations and groups贸易代表团互访 Through the internet Self-introduction or introduction from his business connections贸易客户的介绍 Letter Study Useful sentence menu-1 How to obtain the name and address of the company We owe your name and address to…… Having obtained your name and address from…… We learned your name and address at/through…… Your name and address have been given/introduced to us by …… … has advised us to get in touch with you concerning … … ……had referred us to you for …… We wish to introduce ourselves to you as…… We are glad to send you this introductory letter, …… We take the liberty of writing to you with a view to …… Through the courtesy of…… we have learned that…… We are indebted to….. for your name and address and …… Useful sentence menu-2 建立商务关系 establish business relations with enter into …… open up …… build up …… trade with us …… Useful sentence menu-3 Self-introduction be one of the leading/large exporters or importers of …… specialize in …… be in the line of …… deal with handle cover be interested in …… Sample 1 (Importer Writes to Exporter) Dear Sirs, We owe your