7大众传播媒介理论.pptVIP

Mass communication and Media theory大众传播的基本问题媒介理论 文化传媒学院 崔汝源 Mass communication is the process whereby media organizations produce and transmit messages to large publics and the process by which those messages are sought, used,understood , and influcenced by audiences. 大众传播的概念 大众传播：由组织化的传播机构及其专业人员通过技术性传播媒介向人数众多、各不相同的而又分布广泛的受传者传播信息的社会过程。 Information structure of mass communication Mass communiction is divided into five kinds of communication, depending on the content of information during communication process. Informative communication (Eg. news) Public opinion(Eg.news commentary)