【参考】网站访问数据分析在互联网产品中的应用.docVIP

网站访问数据分析在互联网产品中的应用 摘 要 网站访问行为分析，是指在获得网站访问量基本数据的情况下，对有关数据进行统计、分析，从中发现用户访问网站的规律，并将这些规律与网络营销策略等相结合，从而发现目前网络营销活动中可能存在的问题，并为进一步修正或重新制定网络营销策略提供依据 关键词: 用户行为，数据分析，电子商务，用户体验  Abstract User behavior analysis is refers to in a website to visit a quantity of basic data and the data statistics and analysis, from found the user visits the site rules and the combination of these rules and the network marketing strategy, so as to find out the network marketing activities in some problems, and further amended or re enacted network marketing strategy provides the basis. In the electr