ChapterFourEnquiresandReplies解说.ppt

Chapter Four : Enquires and Replies Lead in 导读(P57) Generally speaking ,when a businessman intends to import, he makes enquires. Enquires for information about goods are sent and received in business all the time. A potential buyer may send a letter, email or fax of enquiry to a supplier asking for information on prices, quantities and other relative details concerning a certain product. A enquiry letter means a possible sales opportunity. Therefore, it must be replied earnestly and enthusiastically .通常情况下，如有意做进口贸易，商人就会对将要进口的商品进行询价。发送和接受关于商品信息的咨询一直是商务活动的重要环节，进口商以信函、电子邮件或者传真向可能的供应商发出询价，了解某一产品的价格、数量和其他有关细节。咨询意味着可能的销售机会，因此，收到询价，应该非常认真积极地做出答复。 Introduction to an inquiry Definition: An inquiry is made to seek a supply of products, service or information. Requirements: 1. In order to obtain the needed information, the inquiries should state simply, clearly and concisely what he wants ----general information, a catalogue or price list, a sample, a quotation, etc. 2. Inquiries should be specific and provide the necessary details to enable the receiver to answer the questions completely. 3. The reply to an inquiry should be prompt and courteous and cover all the information asked for. HOW TO WIRTE AN ENQUIRY Three parts:（P59） 1. the opening: where you express what you are interested, make brief introduction of your company or state the purpose to write the enquiry.（第一部分，开始就说明询价人的兴趣所在，简单介绍自己的情况，并提出写信的目的和要求） 2. the following: the specific information is asked in detail.（第二部分，明确提出询问的详细信息） 3. the closing: for courteous close where to extend thanks and express the hope of receiving replies as soon as possible.（最后部分是谢词和结尾。对于对方给予的回复表示感谢，并盼早日答复。） How to Write an Inquiry Letter 一般询价信写四或五段： a. Source of information b. Reason for Enquiry c. Asking for price, list, and catalogue d. Giving references e. Further Business Opening Sentences Source of information We were given your name by.... You have been recommended to us by.... As we have learned from...,your are manufa