以美团网为例团购网站发展影响因素教程分析.docVIP

本科毕业论文（设计）模板 本科学年论文 论文题目：团购网站发展影响因素分析 —以美团网为例 学生姓名： 秦硕 学 号： 1205230116 专 业： 电子商务 班 级： 1201 指导教师： 刘敏 完成日期： 2015 年 9 月 20 日 团购网站发展影响因素分析—以美团网为例 摘要 团队购买简称团购，通过互联网，由专业的团购服务公司将有意向购买同一产品、同一品牌或同一品牌的同一系列的消费者组织起来，组成购物团体，大量向厂家进行购买，在保证质量的情况下，享受团体采购价，共同维权的消费形式。凭借网络，将有相同购买意向的会员组织起来，用大订单的方式减少购销环节集体杀价，厂商将节约的销售成本直接让利于消费者，消费者可以享受到让利后的优惠价格。本文主要借助分析美团网的经营模式以及一些限制因素来对团购网站影响因素进行分析研究。利用图表和数据等来直观体现团购网站对当今社会的影响。通过分析得出市场定位和建立企业的运营模式Analysis on the factors affecting the development of group buying website -- Taking MEITUAN as an example Abstract Team buy short buy, through the Internet, by a professional buy Service Corporation will have intention to buy the same product, the same brand or the same series of consumer organizations together, to buy a large number of manufacturers to buy, in the case of quality assurance, enjoy group purchase price, common rights of consumer. By virtue of the network will have the same purchase intention of members of the organization, with high order reduced marketing link collective bargain, manufacturers will save the cost of sales directly to consumers, consumers can enjoy none of the preferential price. This paper mainly analyzes the business model of the meituan and the business model and some limitations of the group buying site to analyze the impact factors. Using graphics and data to reflect the influence of group purchase website to the present society.Through the analysis of the market positioning and the establishment of enterprise operation mode as well as innovation and customer trust in the development of the site is very important, and from different perspectives on the development of the site to buy a proposal. Key words: Group purchase e-commerce Internet Influence factors 目 录 序言………………………………………………………1 一、团购网站概述 1.1团购网概况…………………………………………………1 1.2美团网简介…………………………………………………1 1.2.1