Chapter_6__Strategic_Alliances资料.pptVIP

Chapter 6 Strategic Alliances Yuhua Zhang Professor of Guangdong University of Foreign Studies Tel: 020E-mail: zhyh58@163.com Strategic Alliances Strategic alliances are typically multifaceted(多方位的）, goal-oriented, long-term partnerships between two companies in which both risks and rewards are shared. Strategic Partnering:Types of SP Quick Response: Vendors receive POS data from retailers, and use this information to synchronize production and inventory activities at the supplier. The retailer still prepares individual orders, but the POS data is used by the supplier to improve forecasting and scheduling. Example: Milliken and Company: The lead time from order receipt at Milliken’s textile plants to final clothing receipt at several of the department stores involved was reduced from eighteen weeks down to three weeks. Milliken is one of the largest privately held textile and chemical manufacturers in the world. Continuous Replenishment: Vendors receive POS data and use it prepare shipments at previously agreed upon intervals to maintain agreed to levels of inventory. Wal-Mart, Advanced Continuous Replenishment: Suppliers may gradually decrease inventory levels at the retailer’s store or distribution center as long as service levels are met. Inventory levels are thus continuously improved in a structured way. Kmart Strategic Partnering:Types of SP Vendor Managed Inventory (VMI):JITD VMI Projects at Dillard Department Stores, J.C. Penney, and Wal-Mart have shown sales increases of 20 to 25 percent, and 30 percent inventory turnover improvements. Requirements for Effective SP Advanced information systems Top management commitment Information must be shared Power and responsibility within an organization might change (for example, contact with customers switches from sales and marketing to logistics) Mutual trust Information sharing Management of the entire supply chain Important SP Issues Inventory ownership: Retailer owns inventory Supplier o