Chapter7MakingStrategicAlliancesandNetworksWork资料.pptVIP

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Chapter7MakingStrategicAlliancesandNetworksWork资料.ppt

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* * * * * Chapter 7 Making Strategic Alliances战略联盟 and Networks Work网络工作 Outline Defining strategic alliances and networks A comprehensive model of strategic alliances and networks Formation形成 Evolution演变 Performance绩效 Debates and extensions辩论和扩展 The savvy strategist精明的战略家 Defining Strategic Alliances and Networks Strategic alliances are “voluntary agreements志愿协议 between firms” Strategic alliances are compromises妥协between pure market transactions and mergers and acquisitions Alliances fall into two broad categories: contractual (non-equity) and equity-based合同(非股权)和股票型 Strategic networks are strategic alliances formed by multiple firms to compete against other networks and singular firms The Variety种类 of Strategic Alliances Strategic Alliances A compromise between short-term, pure market transactions (e.g., spot transactions) and long-term, pure organizational solutions (e.g., mergers and acquisitions) The Variety of Strategic Alliances Mergers and Acquisitions (MA) Market Transactions Figure 7.1 A Comprehensive Model of Strategic Alliances and Networks Figure 7.2 A Comprehensive Model综合模型of StrategicAlliances and Networks Industry-based considerations自从注意事项 Traditional: Firms are independent players传统:公司是独立的球员 The dynamic of five forces:五种力量的动态: Horizontal alliances, entry barriers, upstream alliances with suppliers, downstream vertical alliances with buyers, and alliances and networks to provide substitute products/services横向联盟,进入壁垒,上游与供应商结盟,与买家下游纵向联盟,联盟和网络提供替代产品/服务 Resource-based considerations基于资源的考虑 The resource-based view is embodied in the VRIO framework, which are value, rarity, imitability and organizational aspect of strategic alliance and networks基于资源的观点体现在VRIO框架,价值、稀缺性、可模仿性和组织方面的战略联盟和网络 Strategic Alliances and Networks:Advantages and Disadvantages Strategic alliances and networks must create value Advantages must outweigh disadvantages Table 7.1 ADVANTAGES DISADVANTAGES Reduce costs, risks, and uncertainties Possibilities of choosing the wrong par