战略管理Chapter6分析.pptVIP

Levels and Types of Diversification Value-Creating Diversification Strategies: Operational and Corporate Relatedness The Curvilinear Relationship between Diversification and Performance Summary Model of the Relationship Between Diversification and Firm Performance * * * * * * * * * * * * * * * ?2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. ?2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. ?2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. ?2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. The Management of Strategy: Concepts and Cases 9e Part II: Strategic Actions: Strategy Formulation Chapter 6: Corporate-Level Strategy The Strategic Management Process Chapter 6: Corporate-Level Strategy Overview: Seven content areas Define and discuss corporate-level strategy Different levels of diversification Three primary reasons firms diversify Value creation: related diversification strategy Value creation: unrelated diversification strategy Incentives and resources encouraging value-neutral diversification Management motives encouraging firm overdiversification Foster’s Group Diversification into Wine Australian beer producer Entered wine business for growth potential 2001 purchase of Beringer Wine Estates (California) 2005 purchase of Southcorp By 2008 wine contributed 76% of sales earnings Costly mistakes One sales force for both beer and wine Southcorp purchased at a premium during period when U.S. dollar was depreciating vs. Australian dollar Chapter 6: Corporate-Level Strategy Overview: Seven content areas Define and discuss corporate-level strategy D