战略管理第六章分析.pptVIP

Chapter 6 Corporate-Level Strategy 17 18 19 20 23 24 29 33 36 41 44 51 54 58 60 Ch6-* How to create value for the corporation as a whole 2. Corporate-Level Strategy (Companywide Strategy) - low cost - differentiation - integrated low cost/differentiation - focused low cost - focused differentiation How to create competitive advantage in each business in which the company competes 1. Business-Level Strategy (Competitive Strategy) A Diversified Company Has Two Levels of Strategy 1. What businesses should the corporation be in? 2. How should the corporate office manage the array of business units? Corporate Strategy is what makes the corporate whole add up to more than the sum of its business unit parts Key Questions of Corporate Strategy Levels and Types of Diversification Low Levels of Diversification Moderate to High Levels of Diversification Very High Levels of Diversification Related linked (mixed) 70% of revenues from dominant business, and only limited links exist A B C Single business 95% of revenues from a single business unit A Dominant business Between 70% and 95% of revenues from a single business unit B A Unrelated-Diversified Business units not closely related A B C 70% of revenues from dominant business; all businesses share product, technological and distribution linkages Related constrained A B C Motives, Incentives, and Resources for Diversification Motives to Enhance Strategic Competitiveness Economies of Scope Market Power Financial Economies Resources Managerial Motives Incentives Incentives and Resources with Neutral Effects of Strategic Competitiveness Anti-Trust Regulation Tax Laws Low Performance Uncertain Future Cash Flows Firm Risk Reduction Tangible Resources Intangible Resources Managerial Motives Resources Incentives Motives, Incentives, and Resources for Diversification Managerial Motives Causing Value Reduction Diversifying Managerial Employment Risk Increasing Managerial Compensation Managerial Motives Resources Incentives Mo