新编剑桥商务英语module_7材料.ppt

Dictation 1.shake off 2.jolly 3.gamble 4.unglamorous 5.buzz 6.commercial director 7.sales pitch 8.cold calling 9.outnumber 10.job description 11.distrust 12.stuff 13.overload 14.website 15.outgoing 16.knockback 17.stationery 18.warehouse 19.alternative 20.personality In your proposal , you should have done the following: Refer to the customer’s needs Include information from the handwritten notes Used fixed expressions and a semi-formal business tone Stress the benefits of the second location. Introduction to Proposal Writing Basically, proposals are persuasive presentations. Purpose: to solve a problem, alter a procedure, find answers to questions, or conduct research on a topic of mutual interest. Introduction to Proposal Writing How to write Three steps: Problem 问题 Analysis 分析 Solution 对策 Format: proposals can use various delivery media,such as letter, fax, email,memo,etc. Tips on Writing 建议书要以事实为根据撰写； 提出的建议要具体，操作性强； 对采纳建议能带来的好处既要写的乐观，也要防止吹嘘； 建议书与可行性报告相比有共通之处，但“报告”可以列举多种方案，经比较各自的优劣后再推出最佳方案，而在建议书中通常只提出一个方案。 A proposal A salesperson who works for a company renting office space has faxed the proposal below to a client. Read it and answer question 1-3. 1. What are the needs of the client? The client needs office space for twelve months. 2 Is the salesperson able to meet those needs? 3. What are the benefits of the second location? The sales person can meet those needs and also wants to try and sell a little more in addition. Office on the same floor. Wonderful views. more convenient than the other location for transport. Suitable parking facilities. Useful expressions to use when writing a proposal Thank you for your order…感谢您…的订单 Further to your request…关于您…的要求 I’d like to mention that I can also…我想提的是我还可以… Please note…请注意… As an interesting alternative, you might wish to consider… 还有个有意思的选择，您也许可以考虑… It has the following features…它有下列特点… Please consider this possibility and note… 请考虑这种可能性并注意… I would suggest a prompt deci