信息系统组织和策略解说.ppt

参考资料 Kenneth C. Laudon, Jane P. Laudon. Management Information Systems: managing the digital firm, 9th Edition Pearson - Prentice Hall, New Jersey, 2006 肯尼斯. 劳顿，简. 劳顿 箸. 薛华成 编译. 管理信息系统. 北京：机械工业出版社，2011. Challenge: powerful competitors, price conscious consumers. Manage 95 brands of wine Solutions. Warehouse management system: coordinates production, suppliers, inventory and shipment Shortens order-to-door cycle by 10 days Gallo Edge analyzes profitability by bottle for customers like Albertsons and Wal-Mart. Gallo Wine Manager system analyzes price vs. taste relationship. Demonstrates the interdependence of business environments, management, culture, and strategy * Also ask students whether they believe that AutoNation’s solution will be effective. Also, how it can obtain the necessary data to determine what cars to stock in each of its dealerships? * Do students believe it is easier or harder to gain a competitive advantage via the Internet as opposed to more traditional means? Table 3-5 describes the impact of the Internet on various competitive forces. * How does the value chain model different from the Porter model? (It offers more specific detail about what exactly to do to achieve competitive advantages.) How do primary activities differ from support activities? * Emphasize the relationship between the primary and support activities of this firm and explain how information systems are critical to the success of each activity. * Explain that a value web extends beyond the boundaries of an individual firm and represents the coordination of value chains across multiple independent firms. A value web is flexible and adapts to changes in supply and demand and changing market conditions. * Ask students why a model like the one displayed in the figure might be more likely to adapt quickly to changes in supply and demand. Also emphasize the networking between the different segments of the value web. * Explain that information technology’s role in promoting synergy