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Scope of e-commerce Learning objectives What is e-commerce? What are the e-challenges? What are the strategies for e-commerce? Learning objectives What is e-commerce? What are the e-challenges? What are the strategies for e-commerce? E-commerce definition Technology-enabled transactions and technology-mediated exchanges of digitized information between parties (individuals or organizations) as well as the electronically based intra-organizational or inter-organizational activities that facilitate such exchanges E-commerce definition Scope of e-commerce: Exchange of digitized information Technology-enabled transactions Technology-mediated relationships Intra- inter-organizational activities E-commerce definition B2B C2B B2C P2P Business Consumers Business originating from . . . Business Consumers And selling to . . . E-commerce categories Publishers order paper supplies from paper companies Amazon orders from publishers Consumers aggregate to bulk purchase from Amazon Consumers buy thousands of Harry Potter books from Amazon Business Consumers Business originating from . . . Business Consumers And selling to . . . Consumers resell copies on eBay Single chain (or converging categories) of e-commerce E-commerce definition E-commerce definition 1995-2000 Innovation 2001-2006 Consolidation 2006-future Reinvention Technology-driven Business-driven Audience, customer, community-driven Revenue growth focus Earnings profits focus Audience social network growth focus Venture capital financing Traditional financing Merger acquisition Entrepreneurial Traditional/old economy Large pure Web-based firms Disintermediation Strengthening intermediaries Proliferation of small online intermediaries Perfect markets Imperfect markets, brands, network effects Online market imperfections Pure-play Bricks clicks New market (pure play); Retail (bricks clicks) First-mover advantages Strategic follower New market (1st mover) Learning objectives What is e-commerce? What are the e-chall