【英语周报】2015-2016学年人教版选修九Unit 5备课资料：教案 The First Period Speaking.docVIP

The First Period Speaking Teaching goals 教学目标 1. Target language目标语言 a. 重点词汇和短语 billboard, misleading, percentage, unsuitable, claim, in charge of b. 交际用语 I think ... because ... I don’t think ... because ... I can remember ... I think it would be a good idea to ... I can tell whether ... by ... I could check ... by ... 2. Ability goals 能力目标 Enable the students to talk about the effect, ethic and claims of different advertisements with target language. 3. Learning ability goals 学能目标 Help the students learn to comment on a certain topic with good reasons to support their opinions. Teaching important and difficult points 教学重难点 Learn to use the structure to express and suppport their opinions on adverts freely. Teaching methods 教学方法 Pair works to discuss and work in groups of four. Teaching aids 教具准备 A computer and a projector. Teaching procedures ways 教学过程与方式 Step Ⅰ Lead-in Arouse students’ interest in adverts by listing some vivid examples. T: Good morning / afternoon, boys and girls! Ss: Good morning / afternoon, Mr / Miss. / Mrs ... T: All of you look forward to entering your ideal university in the coming future. Right? Ss: Yes! T: So, your parents do their best to let you get enough nutrition. And milk is the best choice to most of you. Can you tell me what brand milk do you usually drink? Ss: Yili milk. / Mengniu milk ... T: Yes, Mengniu milk today is recognized as the most popular brand national wide. But do you know how it became the household name at the very beginning? Ss: Yes. Good quality. / Advertisements ... T: That’s it! When it was first established in 1999, Niu Gensheng, the manager of the company, put one third of the 9 million start-up fund（启动资金）into advertising. It was just that year the income increased from 0 to 40 million Yuan. How do you think about that? Teacher here can write “9 million” “0 to 40 million” on the Bb. Ss: It’s amazing! / It’s unbelievable ... T: Do you want to know more about advertising— the key element of M