中小连锁超市的现状及竞争策略研究概述.doc

哈尔滨商业大学德强商务学院 毕业论文（设计） 　毕业论文 　　　　　　题　　目 　　　　　　指导教师 　　　　　　学生姓名 二O 年 月 日摘 要 Abstract The rapid development of supermarkets in China as a new retail model, the healthy development of living has become increasingly close relationship. Whether it is the growth rate of sales or the number of stores are far out of department stores, street mom and pop Chinese traditional retail model. The entire industry on the surface, showing a good trend of a rapid, but a big impact for small and medium-sized supermarket chains in Chinas domestic brand. Although UBP, Hualian, Trust-Mart of the local leading brand, but the number accounted for the vast majority of local small and medium-sized supermarket chains in the survival and development is worrying. Oversized local supermarket brand has already accumulated enough to fight against the international giant chain experience and capital, and the small number of very large local supermarket brand of mainly small and medium-sized supermarket chain for Chinas domestic future Discussion of the development direction and specific countermeasures. Through the use of SWOT analysis, analyze the competitive environment of the small and medium-sized supermarket chains, and put forward recommendations to enhance the competitive advantage of small and medium-sized supermarket chains in China. Specific competitive strategy to expand their scale, take the expansion strategy, adjustment of product structure, and dislocation management, and improve the logistics system, extending the township market 6. Sustained and healthy development of small and medium-sized supermarket. Keyword：Retail model; supermarket chains; competitive environment; strategy目 录 摘 要 I Abstract II 1绪 论 1 1.1．研究背景 1 1.2研究目的和意义 2 1.2.1研究目的 2 1.2.2研究意义 2 1.3研究思路与方法 2 1.3.1研究思路 2 1.3.2研究方法 2 1.4论文的内容结构 2 2 连锁超市经营管理理论概述 4 2.1超市的产生及发展 4 2.2超市的业态分类 4 2.2.1传统食品超市 4 2.2.2标准食品超市 4 2.2.3大型综合超市 5 2.2.4仓储式商场 5 2.3中小型超市的定义及分类 5 2.3.1中型超市 5 2.3.2便利店 6 2.3.3小型