Strategicmarketing报告.pptVIP

Strategic marketing In action, be primitive(简单的): in foresight, a strategist. Strategic planning Annual plan: a short-term plan that describes the company’s current situation, its objectives, the strategy, action program and budgets for the year ahead, and controls. Long-range plan: a plan that describes the principal factors and forces affecting the organization during the next several years, including long-term objectives, the chief marketing strategies used to attain them and the resources required. Strategic plan: a plan that describes how a firm will adapt to take advantage of opportuniti