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方案_清凉一夏饮品店营销计划书范文
我创业
学校：合肥经济技术职业学院
论文名称：清凉一夏饮品店营销策划书
清凉一夏饮品店营销策划书
目录
目录……………………………………………………………………………………
一、前言··························································3
二、关键词························································3
三、产品分析······················································4
四、市场分析······················································4
⑴目标市场分析····················································4
⑵市场需求分析····················································4
⑶竞争状况分析····················································5
五、STP分析·······················································5
⑴市场细分（segmentation）··········································5
⑵目标市场（targeting）·············································5
⑶市场定位（position）··············································6
六、SWOT分析·······················································6
⑴优势（S）·························································6
⑵劣势（W）·························································6
⑶机会（O）·························································6
⑷威胁（T）·························································7
七、4Ps分析························································7
⑴产品（Product）···················································7
⑵价格 (Price) ····················································7
⑶分销（Place）·····················································8
⑷促销 (Promotion)·················································8
八、选址分析·······················································8
⑴道路交通状况分析·················································8
⑵人流量分析·······················································9
⑶选址图···························································9
九、投资的经营损益分析·············································9
⑴新店的投资预估···················································9
⑵运营阶段的成本···················································10
⑶每日经营财务预算·················································10
⑷收入预算·························································10
十、风险预算及分析······
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