新境界职业英语综合教程2精华版课件unit1资料.pptVIP

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * 3. What elements does the 4-P marketing mix include? 4. What are the 7Ps? 5. What is included in the 4Cs? Comprehension The 4-P marketing mix includes product, price, place and promotion. The 7Ps are product, price, place, promotion, people, processes and physical layout. Back Customer, cost, convenience and communication are included in the 4Cs. 1. Generally, marketing includes creating a product and _________