北京奥林匹克森林公园客源市场研究总汇.docxVIP

Study on tourist market of Beijing Olympic forest park  Huang Kai1,a*, Lin Bingxin2,b, 1 Beijing University of Agriculture , Beijing 102206, China 2 Beijing University of Agriculture , Beijing 102206, China ahuangkaibua@163.com, bhk2878@163.com, *Corresponding author Keywords: Beijing Olympic forest park, Tourist market, Visitors, Socio-economic background, Behavior characteristics. Abstract. By using the methods of field questionnaire and chart analysis, we research and analysis the tourist market status of Beijing Olympic forest park, the tourists behaviors and socio-economic background of visitors, we draw the conclusion: in Beijing Olympic forest park, the major source of tourists are from Beijing area, mainly of students and young people, they visit the park mostly for purpose of relaxing and getting away from city bustle, but the park has great potential to attract visitors of different ages and occupations. Main structure of forest vegetation is the characteristic landscape scenery in the park, the outstanding feature is the application of low-carbon technologies. The overall construction and standard of the park is quite good, but a small number of visitors are not satisfied with the facilities and services in the park. In response to these problems, the useful measures are to improve tourist infrastructure, and diversify various promotional activities. 北京奥林匹克森林公园客源市场研究 黄凯1, a*, 林冰心 2,b, , 1北京农学院，北京102206，中国 2北京农学院，北京102206，中国 ahuangkaibua@163.com, bhk2878@163.com *通讯作者 关键词: 北京奥林匹克森林公园; 客源市场; 游客; 社会经济背景; 行为特征 中文摘要. 采用实地问卷调查和图表分析法，对北京奥林匹克森林公园的客源市场现状、游客社会经济背景及游客行为特征进行分析研究，得出结论：该公园的主要客源是北京地区，游客以学生和中青年人为主，旅游活动多以远离城市喧嚣、放松心情为目的，但该公园具有很大潜力，能够吸引不同年龄段和职业的游客前来游玩。森林植被是该森林公园的主体构景要素，低碳技术是该森林公园的应用特色。公园整体建设良好，但是少部分游客对公园的配套设施和服务不甚满意。针对这些问题，可以采取完善游客基础设施、开展多样化宣传活动等应对措施。 1．引言 近年来，北京市受燃料量大、机动车增长速度快、资源约束加剧、区域生态退化等因素的影响，环境条件日剧严峻。2012年底，北京开始遭遇严重的雾霾天气，二次污染物（如臭氧、一部分PM2.5）成为空气污染的焦点。北京市民开始担忧环境质量问题对生活、健康所带来的影响。奥林匹克森林公园在第29届奥运会的绿色大背景下，一直默默地履行着自己的责任，扮演着北京“绿肺”的角色，是市民无形的环境保护伞，也是市民休憩娱乐的