电子商务特卖平台的运营模式—以唯品会为例.教程方案.docxVIP

PAGE \* MERGEFORMAT16 电子商务特卖平台的运营模式分析—以唯品会为例 专业：财务管理 摘要 随着互联网的快速发展以及支付环境、物流业的日趋完善，网络购物已经成为人们日常生活的一部分。从最初以节约时间和交通成本为目的的网上淘宝，到近几年悄然兴起的网上限时低价抢购优质商品的“秒杀”，人们对网购的要求也随着社会的发展而不断提升。在此背景下，以唯品会为代表的电子商务特卖模式在国内迅速发展，成为除以淘宝为代表的平台模式和以京东为代表的买卖模式之外的第三种运营模式。 本文经过对电子商务特卖平台运营模式的简析，介绍了该类电商运营模式的发展历程和主要特点，并以电子商务特卖平台的代表企业——唯品会为例，从微观的角度分析唯品会的运营模式，进而探讨特卖模式为什么能成为电商发展的新潮流，以及该类模式的发展前景。 关键字：特卖平台 运营模式 唯品会 An anlysis of E-Commerce operation pattern of special offer platform-a case of Vipshop Professional: financial management  Abstract With the rapid development of the Internet and the perfection of the payment environment and logistics industry, online shopping has been one part of daily life. Initially, people purchase products online in order to save time and transportation cost. It has been more and more popular to rush to purchase quality goods with low price within limited time in recent years. The demand of shopping online is also increasing with the social development. In this context, E-Commerce sale mode with an representative of  HYPERLINK  has been drastically growing up, becoming the third operation pattern apart from the platform pattern with an representative of  HYPERLINK  and buying and selling pattern with an representative of  HYPERLINK . . This study introduces the development and main features of the special offer operation pattern, then analyzes the operation pattern of  HYPERLINK , . Next, it demonstrates why special offer operation pattern becomes the new trend of E-Commerce and the future of this pattern. Key Words: the special offer platform, operation pattern, Vipshop 目 录  TOC \o 1-3 \h \z \u  HYPERLINK \l _Toc420237373 1绪论  PAGEREF _Toc420237373 \h 1  HYPERLINK \l _Toc420237374 1.1选题目的及意义  PAGEREF _Toc420237374 \h 1  HYPERLINK \l _Toc420237375 1.1.1 选题背景  PAGEREF _Toc420237375 \h 1  HYPERLINK \l _Toc420237376 1.1.2选题目的与意义  PAGEREF _Toc420237376 \h 2  HYPERLINK \l _Toc420237377 1.2文献综述  PAGEREF _Toc420237377 \h 2