国际营销chapter详解.ppt

*Type of currency: How to chose type of currency as a seller and buyer respectively? Answer: In general, hard currency should be chosen for exports and soft currency for imports. *Price per unit: the purchasing cost of the goods; inland freight; packing expenses; warehousing; commodity inspection fees; export tariffs and entry fees; agent’s commissions; ocean freight and insurance premium; profit margin. *Measurement unit: 4 types of measurement systems such as: metric system; long system; short system; international system. *Trade term: different trade ter