大学实用英语(一)UnitfourMarketingandPromotion说课.ppt

Section BMarketing and Promotion New words Phrases and Expressions Text Exercises ▲market [?mɑ:kit] 释义1：n. 市集, 市场 She went to the market to sell toys. 她去市场出售玩具。 The market is held on Wednesdays. 每周三有集市。 black market 黑市 释义2：vt. (在市场上)出售；推销 The firm markets (sells) many types of goods. 商行经销多种商品。 promotion .[pr??m????n] 释义1：(n) 促销，推销 the promotion of a new product. 新产品的推广 The company spent a lot of money on advertising and promotion. 公司在广告和促销方面花费了大量的资金。 释义2：(n.)提拔，晋升 If I can’t get promotion soon, I’ll look for another job. 如果不能很快得到提升，我就要找别的工作。 preparatory [pr??p?r??t?:ri:, ] 释义：adj. 预备的，准备的 preparatory steps 准备步骤[措施] preparatory training 预备[初步]训练 preparatory language courses 语言预备课 a preparatory school 预备学校, 补习学校 ▲ project [pr??d?ekt] 释义1：（n.）计划，项目，工程 carry out a new project 实行一项新计划 a major construction project 一个大工程项目 irrigation project 灌溉工程 释义2： （n.）课题，研究项目 a research project 研究项目 a history project 历史课题 ▲potential [p??ten??l] 释义(1)：adj. 潜在的，可能的 Its important to find a childs potential capacities. 发现孩子的潜在能力非常重要。 释义(2) n. 可能性，潜在性；潜能，潜力 This new product has an enormous sales potential. 这个新产品有着巨大的销售潜力。 This young man has enormous potential. 这个年轻人有巨大的潜力。 She showed great potential as an actor. 她表现出做演员的巨大潜力。 ▲ display [dis?plei] 释义：（vt. n.）陈列；展示 A new kind of car was on display in the shop. 商店里展出一种新汽车。 The museum has a fine display of old medical instruments. 博物馆有一个关于古老的医疗器械的不错的展览。 The young woman proudly displayed her furs. 那个年轻女人骄傲地炫耀她的皮衣。 The cabinets display blue-and-white porcelain. 展柜中陈列着青花瓷。 sample [?sɑ:mpl] 释义1：（n.）标本，样品 The salesman brought some samples of his firms products. 推销员带来了一些他公司的产品货样。 a sample room 样品(陈列)室 释义2：（vt.）抽样调查，抽样试验 sample the wines 抽验各种酒 sample the cake 尝尝饼的样品 They sampled the population to find out the state of public opinion. 他们从人口中抽样以了解民意状况。 response .[ri?sp?ns] 释义：（n.）回答，响应 She has received a response fro