chappressreleases剖析.ppt

Chapter 12 Press Releases 1. What is a press release? Press releases are often sent alone, by e-mail, fax or snail mail. They can also be part of a full press kit, or may be accompanied by a letter. 3. What does a press release look like? II. How to write successful press releases? Writing a press release is, not too different from writing any other document. We are going to discuss the content of your press release and how it should be formatted. Certain rules must be followed to ensure that you are including all the necessary information. In addition, it must be laid out in a manner that w