Public Relations and Advertisement.ppt.pptVIP

Unit 13 Public Relations and Advertisement Zhang Yin Text: Public Relations Definition of PR: Purpose of PR: The Public Relations Job Press conferences News releases Crisis Communication:  Planning Specific tasks of planning (Para 2,P215) Publicity and Press Agentry Public Affairs and Lobbying Community Involvement Promotion and Special-Events Management Publications Fund Raising and Membership Drives Public Speaking Supplementary Reading : Advertisements 什么是广告? 公共关系与广告 * * * * * *