新世代交互英语_读写译U4.ppt

Unit Four Not Child’s Play 3.2 Satire in the text (open) 1) Let’s not to be too quick to canonize Nike. 2) It’s a smokescreen. 3) Knight is like a “three-card monte” player. 4) Nike blinked this month because it has been getting hammered in the marketplace and in the court of public opinion. 5) Does anyone think it was an accident that Nike set up shop in human rights sinkholes, where labor organizing was viewed as a criminal activity and deeply impoverished workers were willing, even eager, to take their places on assembly lines and work for next to nothing? 3.2 6) No wonder Knight has billiions. 7) Knight, in fact, has been trumpeting a recent pay increase that Nike’s Indonesian workers received. 8) The abuses continue, even as Knight spends untold millions trying to show what a good guy he is. 3.3 Satirical writing appreciation 4. Distinguish between facts and opinions VI. Writing “Do you still find Nike name brand products appealing after learning about its unfair labor practices?” ? Nike’s brand name was once synonymous with the glamour of the sports world and the ability to achieve heroic greatness. Even its slogan “Just Do It” appealed to me, the average consumer, because these words embodied a sense of courage and personal initiative that I wanted to have. However, a brand name is only as powerful as the image that it conjures up in the consumer’s imagination. After learning about Nike’s unfair labor practices, this once shining brand name has substantially fallen from grace, thus losing its appeal to me, as it brings to our mind the images of sweatshop labor and impoverished people inhaling toxic chemicals and dangerous fumes on the assembly lines working for next to nothing. While everyone knows that a pair of Nike shoes should cost around 100 to 200 Dollars, I’m sure many people didn’t know that a Nike factory worker makes less than 3 Dollars a day. Most of us reali