XLY婚庆公司营销策略研究.pdfVIP

Abstract intoanewroundofthe seasonof and Entering peak marriage childbearing，the annual numberof andhasexceeded peopleregistering ten marriageskeepsgrowing millioninrecent the pairs years．Influenced ofthetimesandthe by development ofsocial attachesmore to and growth economy,peopleimportanceweddings consumemorein activities．Since201 total intermsof wedding 0，the consumption hasreached hundredsofbillions thereisstill marriage dollars，and a trend． rising Attractedthe business have by huge opportunities，manyweddingcompanies sprung to for up fightthismarket“cake”．Sincethe inChinasharethe weddingcompanies featureof scale andserious largequantity,small producthomogeneity,the industriesis XLY is one competitionamong veryfierce，and WeddingCompanyjust ofthose that and the competitors．This paperhopesbystudying improvingmarketing couldmoremarketshareinthefiercemarket strategy,XLYWeddingCompany get SOas