商务英语学习和证书考试综述.ppt

商务英语学习和证书考试 商务英语词汇特征 商务英语的语法特征 商务英语篇章结构特征 1.1 商务英语词汇特征 同一单词的不同含义 普通英语 商务英语 literature 文学 文字宣传资料 claim 要求，认领 索赔 reference 参考，查阅 担保人，证明人 1.1商务英语词汇特征 Examples: In order to market our new product，we have printed fine literature． We claimed on that shipping company for the loss involved． My reference will prove to you that I am efficient and dependable. 1.1商务英语词汇特征 专门词汇 liquidation 偿还, 清算 e.g. The liquidation group of a company limited by shares is determined by a general meeting of the shareholders.股份有限公司的清算组由股东大会确定其人选 overheads：公司的日常开支 e.g. We have some money indeed，but we are very sorry that we cannot return the money now，as we have to consider our overheads. transshipment: 转运 e.g. We usually make a direct shipment unless the customer requires transshipment. 我们通常采取直运，除非顾客要求转运。 1.1商务英语词汇特征 缩略语 缩略语一般有以下几种形式: ①使用短语中每个词的首字母构成, 这一形式在缩略语中用得最多: ASEAN( Association of Southeast Asian Nations); VAT (value added tax ); TQC (Total Quality Control) ②只保留头几个或其中几个字母的缩略形式: Reps( representative); Ads(advertisement) ③利用同音或近音字母组成: BIZ (business); OZ(ounce); B2B(business to business) ④利用单词的第一音节和第二音节构成: CONDI (condition); NEGO (negotiation) 1.1商务英语词汇特征 新词汇 社会的发展、科学技术的进步以及经济贸易形式与内容的不断发展变化致使新的词汇不断涌现。这些词汇在商务报刊和书籍中大量出现,正在被许多专业人士所熟知并接受。例如: coopetition(竞争性合作); bubbleeconomy (泡沫经济); credit-crunching (紧缩信贷);以及deflation (通货收缩); Euro欧元; E-business电子商务; soft-landing指(经济的)软着陆; cybercash (电子货币) China-Asean Free Trade Area(中国东盟自由贸易区)等新词语。 1.1商务英语词汇特征 商务英语短语 在商务英语背景下，通过搭配而形成了许多专用于商务英语的具有商务特征的短语 outstanding accounts：到期未付的帐 e.g. We hope the outstanding account can be settled within this month．Otherwise，our accounting department will consider changing the conditions of payment for future orders. unsocial hours：加班的时间 e.g. We should emphasize the large extra bonus for working in unsocial hours． initial capital：初期资本、创办资本 e.g. January 2008, Bertelsmann established the Asia Investment Fund, the initial capital of 100 million U.S. dollars. 2008年1月, 贝