global maketing 习题和答案.docxVIP

Chapter 11 Setting Global Prices ? True / False Questions? 1.If a company is selling a commodity-type of product or service, then quality will be the driving factor determining sales. ??True????False? 2.Companies that have a strong brand image relative to competition are often subjected to price pressures. ??True????False? ? Multiple Choice Questions? 3.To be price competitive in the Chinese toothpaste market, Proctor and Gamble _______________________________. ?? A.?introduced a new product with lower manufacturing costs  B.?reduced price and profit to meet Chinese consum