Internatinal Marketing.docVIP

《International Marketing》3rd Edition Cengage Learning Dana-Nicoleta Lasca P1 Introduction to International Marketing C1 Scope, Concepts, and Drivers of International Marketing The Importance of International Marketing Levels of International Marketing Environment The Ethnocentric, Polycentric, Regiocentric, and Geocentric Framework and International Marketing Concepts Ethnocentric Orientation Polycentric Orientation Regiocentric Orientation Geocentric Orientation Drivers of International Expansion Drivers in The Business Environment Firm-Specific