internatinal marketing9 international marketing strategy.docVIP

A9 International Marketing Strategy Right Mind Set and Knowledge Economic knowledge Political knowledge Cultural knowledge Historic knowledge Geographic knowledge Key market knowledge Managerial Orientations Ethnocentric Home country is superior, sees similarities in foreign countries and overlook or ignore important cultural differences “What worked at home should work abroad”. Polycentric Each host country is unique, sees differences in foreign countries Such differences should be taken into account in decision making. Regiocentric Sees similarities and differences in a world region; is eth