internatinal marketing-Introduction7.docVIP

Brunel Business School MG3038 INTERNATIONAL MARKETING Module Leader and Lecturer: Dr Ying Fan (ying.fan@brunel.ac.uk) Lecture Time Monday 15:00-16:00 AA001 Tuesday 16:00 – 17:00 AA001 (repeat) MODULE AIMS This module addresses critical understanding and ability in assessing the effectiveness of international marketing theory and practice. It targets principles and issues that drive markets worldwide. Students will develop insights and investigative ability concerning issues facing organisations that need to research markets and develop and implement market strategies to compete in the glob