Parody in Advertisement.pptVIP

Parody in Advertisement Outline: 1.Definition 2.Function 3.Classification 4.Conclusion Definition According to A Dictionary of Literary Term Parody: The imitative use of the words style ,attitude ,tone and ideas of an author in such a way as to make them ridiculous. This is usually achieved by exaggerating certain traits ,using more or less the same technique as the cartoon caricaturist . In fact ,it’s kind of satirical mimicry.As a branch of satire ,its purpose maybe corrective as well as derisive. 对某一作者所使用的词语、风格、态度、语气和思想的模仿,使其显得滑稽可 笑。这种滑稽效果通常由夸张某些特性而获得,或多