2008年美国Logo设计潮流经典点评.docVIP

2008年美国Logo设计潮流经典点评(设计师值得一看) 默认分类 2008-11-03 11:15:24 阅读137 评论1 ??字号：大中小?订阅 前言:本文是从别出找的，放在我这里，只是让更多的人能看到好的作品，让大家能从中得到一些启示，版权归别作者所有！ ? Trend-watching, until recently, has largely been an exercise in watching connections form between direct associations. Photoshop releases a new filter, and voila - entire raft of logos take on that effect. A particular illustration style is featured in a successful advertising campaign or movie, and in what seems like minutes, the flavor of that art starts to enhance corporate identities. 直到最近，潮流观察还主要是观察一个公司的设计是如何影响另一个公司的。如今PS成了新型过滤器，结果所有的Logo都呈现出PS的效果。只要某一成功的广告或者电影包含了某种特别的图案风格，那么仿佛在一瞬间这种风格便会传播开来，成为提升公司形象的利器。 Periodically, something truly surprising and unexpected pops up. Finding those little treasures are one of the great perks of categorizing 27,000 logos, as LogoLounge and a talented panel of judges just did in preparation for our fourth book. But theres always that natural undercurrent of influence that touches this design and that, a drift of scent, a faint change in air temperature. Its there, but almost not. 每过一段时间总会涌现出一些让人眼前一亮的作品。当Logolounge的评审们为了我们的第四本书而给27000个Logo分类的时候，发掘这些 可遇而不可求的杰作也算是给他们的另一种回报吧。但总有一些涌动的暗流影响着设计的走向，仿佛一缕清香，抑或是气温的一丝变化，若即若离，你能感觉得到、 但又好像感觉不到它的存在。 This year, however, it seems as though there has been a change in the nature of trends themselves. Instead of a hub-to-spoke relationship in which trends fan out from a central source, prevailing tendencies in logo design now seem to send out long underground runners that poke through the dirt in unrelated, unexpected places, anywhere in the world. Its harder and harder to trace the rhizomatous spread of ideas anymore - which truly is a good thing. 然而，今年的情况却大不相同，因为潮流本身的性质发生了变化。潮流不再是涟漪式地传播，从一个源头渐渐扩散到整个领域；相反，当今Logo设计的风 尚似乎源自那些默默无闻的无名小辈，他们不分地域，来自世界的各个角落。如今去探究设计理念这种盘根错节、无声无息的传播途径已经越来越难，而这也是一件 好事。 What follows are 15 trends that have indeed popped up all over the world. Overcasting them all are prevailing winds that are worth noting first: 接下来我们将展示15种来自世界各地的设计潮流。首先值得