面类主要3竞品投放分析及下阶段投放建议.docVIP

面类主要3竞品投放分析及下阶段投放建议.txt用快乐去奔跑，用心去倾听，用思维去发展，用努力去奋斗，用目标去衡量，用爱去生活。钱多钱少，常有就好！人老人少，健康就好！家贫家富，和睦就好。闈㈢被涓昏3绔炲搧鎶曟斁鍒嗘瀽鍙婁笅闃舵鎶曟斁寤鸿 鏈枃鐢?635617璐＄尞 鏂逛究闈㈢被涓昏绔炲搧鎶曟斁鍒嗘瀽 2000骞?鏈垀2001骞?鏈? 鎻愪氦锛氱粺涓€涓€缇?浠ｇ悊锛氳鍞愬箍鍛?鏃堕棿锛?001骞?0鏈?3鏃? 闄?鐗囧尯鍒掑垎 鐗囧尯鍒掑垎 鈥?鈥?鈥?鈥?鈥?鈥?鈥? 涓滃寳锛氬搱灏旀花銆侀暱鏄ャ€佹矆闃?鍗庡寳锛氱煶瀹跺簞銆佸お鍘熴€侀儜宸?鍗庝笢锛氭祹鍗椼€佹澀宸炪€佸悎鑲?鍗庡崡锛氬箍宸炪€佸帵闂ㄣ€佸崡瀹併€佹捣鍙?鍗庝腑锛氬崡鏄屻€佹姹夈€侀暱娌?瑗垮寳锛氳タ瀹夈€佸叞宸炪€佽タ瀹併€侀摱宸?瑗垮崡锛氶噸搴嗐€佹垚閮姐€佹槅鏄庛€佽吹闃? 涓婅堪鍏辨秹鍙?4鍩庡競 鏈鏁版嵁鏉ユ簮锛氬ぎ瑙嗭紙CVSC锛塈nfosys杞欢绯荤粺 鏁版嵁鏃舵湡锛?000骞?鏈?- 2001骞?鏈?鐩爣鍙椾紬锛?8-40鍏ㄤ綋 涓昏绔炲搧锛氬悍甯堝倕绂忔弧澶氭柟渚块潰 鈥?鈥?鈥?鈥?鈥?绂忔弧澶氳秴绾ф柟渚块潰 绂忔弧澶氭柟渚块潰 绂忔弧澶氱孩鐑х墰鑲夐潰 绂忔弧澶氭祿棣欑墰鑲夐潰 绂忔弧澶氶鑴嗛潰 锛?000骞?鏈?- 2001骞?鏈堟姇鏀句骇鍝?鐗堟湰锛? 搴峰笀鍌呯婊″鏂逛究闈㈠獟浠嬭姳璐硅秼鍔? 鍗曚綅锛?00鍏? 6,000 5,000 4,000 3,000 2,000 1,000 0 30,000 25,000 20,000 15,000 10,000 5,000 2骞村悓鏈熸瘮杈?涓嬮檷 97.3% Jan 1,858 - Feb 1,378 - Mar 1,583 - Apr 2,840 66 May 1,884 250 Jun 541 - Jul 1,507 - Aug 133 - Sep 631 Oct 4,848 Nov 4,947 Dec 3,872 0 9-12鏈?1-8鏈? 00骞?14,297 11,724 01骞?316 00骞?01骞? 浜у搧姣旈噸 00骞?-12鏈?00 1-12 绂忔弧澶?鏂逛究闈?13% 绂忔弧澶?棣欒剢闈?16% 绂忔弧澶?娴撻鐗?鑲夐潰 4% 绂忔弧澶?瓒呯骇鏂?渚块潰 1% 浜у搧姣旈噸 00骞?-8鏈?00 1-8 绂忔弧澶?鏂逛究闈?8% 绂忔弧澶?棣欒剢闈?7% 绂忔弧澶?娴撻鐗?鑲夐潰 3% 绂忔弧澶?绾㈢儳鐗?鑲夐潰 61% 浜у搧姣旈噸 01骞?-8鏈?01 1-8 绂忔弧澶?鏂逛究闈?19% 鎬昏锛? 绂忔弧澶?绾㈢儳鐗?鑲夐潰 66% 绂忔弧澶?瓒呯骇鏂?渚块潰 21% 绂忔弧澶?绾㈢儳鐗?鑲夐潰 81% 鎬昏锛? 鎬昏锛? 鈥?鈥? 00骞达紝绂忔弧澶氭暣浣撴姇鏀炬椂鏈熼泦涓簬閿€鍞椇瀛ｏ紱00骞翠负绂忔弧澶氱郴鍒楅噸搴︽帹骞挎湡锛?00骞磋捣鑷充粖锛屽叾鍏堝悗鎺?鍑洪拡瀵逛笉鍚屾秷璐圭兢鐨?绫讳骇鍝侊紙娴撻鐗涜倝闈€佽秴绾ч潰銆侀鑴嗛潰銆佺孩鐑х墰鑲夐潰锛夊叾涓孩鐑х墰鑲夐潰涓绘帹浜у搧 01骞存瘮杈冨悓鏈燂紝鎶曟斁澶у箙涓嬮檷锛屼富瑕佸師鍥犱负绂忔弧澶氱殑鍝佺墝鐜扮姸宸茬敱鍘诲勾鐨勯噸搴︽帹骞胯浆涓虹淮鎶ら樁娈碉紝闄?涓绘帹浜у搧鍙婂搧鐗屽箍鍛婁粛浣滃皯閲忔姇鏀惧锛?1骞达紝鍚勫欢浼镐骇鍝佹姇鏀惧潎鍛婁竴娈佃惤銆? 鏁版嵁鏉ユ簮锛氬ぎ瑙嗭紙CVSC锛塈nfosys杞欢绯荤粺 搴峰笀鍌呯婊″鏂逛究闈㈢郴鍒楁姇鏀惧尯鍩熷強浜у搧鍙樺寲姣旇緝 16000000120000008000000 6000000 4000000 2000000 0 涓滃寳 鍗庡寳 鍗庝笢 鍗庡崡 鍗庝腑 瑗垮寳 瑗垮崡 涓ぎ 00骞村害 00骞?-8鏈? 01骞?-8鏈? 鐗囧尯 00骞村害 涓滃寳 鍗庡寳 鍗庝笢 鍗庡崡 鍗庝腑 瑗垮寳 瑗垮崡 涓ぎ 鎬昏 1,974 1,696 1,644 1,482 621 916 1,467 16,222 26,021 鍗犲叏鍥?7.6% 6.5% 6.3% 5.7% 2.4% 3.5% 5.6% 62.3% 100.0% 00骞?-8鏈?鍗犲叏鍥?1,328 1,382 1,077 510 621 691 1,093 5,023 11,724 11.3% 11.8% 9.2% 4.3% 5.3%