Chapter6MarketingStrategies探析.pptVIP

市场营销学 A(双语)MARKETING A;PART II MARKET ELEMENTS;6.1 GENERALITIES;6.1.2 Functions of the Marketing Strategy The marketing strategy can make it possible for the decision makers to take a broad and long view to the issues existing in the operation in order to overcome the difficulties both in the favorable and the unfavorable conditions. The marketing strategy urges the managers to carefully observe and analyze the market tendency and to foresee the orientation in the future The marketing strategy may alleviate or even eliminate the damage caused by the unexpected market fluctuation or events