StrategicDesicionMaking探讨.doc

Strategic Decision Making  PAGE 25- Executive Summary Table of Content 1. Introduction 2. Discussion / Analysis 2.1 Company Introduction: Company name: Toyota Motor Corporation (TOYOTA MOTOR CORPORATION) Launch dateAugust 28,1937Number of employees71,116 peopleThe total number of parent company320,808 people Capital3,970 million yen (as of March 2009) (Figure 1: Toyota Corporation of Japan) Toyota Motor Corporation was established in August 28, 1937, is the worlds largest automobile manufacturers of the products from the mini-car to the culvert with the whole range of large trucks. Its main brand is Toyota and Lexus, both the brand Daihatsu and Hino. (Yuxuan515hui, 2010) 2.1.1 TOYOTA’s Activities in China 2010/08/27 Toyota to recall some of the products for COROLLA MATRIX COROLLA vehicle in the some nations, not involved in the Chinese market COROLLA vehicle. As occurred in the foreign manufacture of engine control computer problem of the poor, Toyota decided to recall some of the products for COROLLA MATRIX COROLLA vehicle in other nations. Because this problem arises from the foreign factories manufacturing engineering, and the problem of the engine control computer is not used in the models produced in China COROLLA, therefore, not involved in the Chinese market COROLLA vehicle. (Unknown, 2010) 2.1.2 TOYOTA in China Toyota sales table in the Chinese market (Figure 2) Unit: Million Company Name: Toyota Motor (China) Investment Co., Ltd. (TMCI)Founded: July 2001Capital: 118 million dollarInvestment ratio: 100% Toyota Motor CorporationNumber of employees: 457 people (including Guangzhou Branch, Shanghai Branch as of October 2009) Service content: as Toyotas regional headquarters in China, and investment company, actively involved in the production of Toyota in China, R D and other investment activities, and its invested enterprises to provide personnel training, legal affairs support. At the same time, TMCI is a