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大学体验英语3 综合教程（第三版）
Unit 3 Famous Brand Names
Lead-in
Answer: ??4 3 6 2 1 5?
Passage A
Think About It:
1. What is a bathtub battleship referred to as in this passage?
Answer: A bathtub battleship is a toy battleship made of Ivory Soap that children play with in a bathtub.
2. Why is Ivory Soap so popular among Americans?
Answer: It is pure and it floats.
3. How did Proctor Gamble succeed in promoting Ivory Soap?
Answer: It took advantage of a successful nationwide advertising campaign.
Read and think
（二）、Ivory Soap
1、About the brand name:
Answer: The brand name was lifted from “out of ivory palaces”, a phrase found in the Bible.
2、About the company:
Answer: * In 1837, two immigrants named William Proctor and James Gamble founded the company.
* For decades Proctor Gamble produced candles and soap.
* It took more than twenty years for sales to top one million dollars.
3、Does the author generally encourage students to join clubs and societies? Why?
Answer: 1) The quality of the product: safe, mild, and pure. And it floats.
2) The profitability of the product:
* Ivory Soap has earned billions of dollars for the company.
* Annual sales of the products under the Proctor Gamble umbrella, including Ivory Soap exceed thirty billion dollars.
3) The popularity of the product:
* When it comes to washing out the mouth of naughty children nothing beats Ivory Soap.
* At least half a dozen generations of Americans have gotten themselves clean with Ivory.
* So many hands, faces, and baby bottoms have been washed with Ivory that their numbers beat the imagination.
* Generations of little boys have converted bars of Ivory Soap into bathtub battleships.
（三）、Answer: 1. the introduction of its floating soap, an enormous new factory in a place called Ivorydale, Annual sales, billions of dollars,
2. safe, mild, and pure, solid and spotless, American institution, Washington Monumen
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