国际企业管理复习大纲讲课.docx

Chapter 1：Globalization and International Linkages全球化和国际化 Characteristics of MNCs: 1. manufacturing, distribution, RD, high-value-activities abroad 2. develop international management expertise 10 flatteners: 11 / 9 / 89 柏林围墙倒塌 8 /9 /95 网景浏览器的诞生 Work flow software工作流程整合的软件 Uploading 开放原始码运动 Outsourcing 业务流程外包 Offshoring 境外生产 Supply-chaining 供应链 Insourcing 承包企业内部业务 In – forming 资讯搜索革命 The Steroids 高科技工具 The influence of MNCs: Poverty: Enhanced or Diminished?（贫困：增强还是减弱） Child Labor: Increased or Reduced? Women: Harmed or Helped? Democracy? (民主) Culture: Imperiled or Enriched?（濒危或丰富） Wages and Labor Standards? Environment? Corporations: Predatory (掠夺性)or Beneficial? Chapter3：Ethics and Social responsibility（商业伦理和社会责任） Pyramid of Corporate Social Responsibility (CSR) Economic Components (Responsibilities) 1. It is important to perform in a manner consistent with maximizing earnings per share. 2. It is important to be committed to being as profitable as possible. 3. It is important to maintain a strong competitive position. 4. It is important to maintain a high level of operating efficiency. 5. It is important that a successful firm be defined as one that is consistently profitable. Legal Components (Responsibilities) 1. It is important to perform in a manner consistent with expectations of government and law. 2. It is important to comply with various federal, state, and local regulations. 3. It is important to be a law-abiding corporate citizen. 4. It is important that a successful firm be defined as one that fulfills its legal obligations. 5. It is important to provide goods and services that at least meet minimal legal requirements. Ethical Components (Responsibilities) 1. It is important to perform in a manner consistent with expectations of societal mores and ethical norms. 2. It is important to recognize and respect new or evolving ethical / moral norms adopted by society. 3. It is important to prevent ethical norms from being compromised in order to ach