管理统计第十三章,英文版解答.ppt

Chapter 14: Advanced Pricing Techniques;Advanced Pricing Techniques;Capturing Consumer Surplus;The Trouble with Uniform Pricing (Figure 14.1);Price Discrimination; Three conditions necessary to practice price discrimination profitably: Firm must possess some degree of market power A cost-effective means of preventing resale between lower- and higher-price buyers (consumer arbitrage) must be implemented Price elasticities must differ between individual buyers or groups of buyers;First-Degree (Perfect) Price Discrimination;First-Degree (Perfect) Price Discrimination (Figure 14.2);Second-Degree Price Discrimination;Examples of Second Degree Price Discrimination;Second-Degree Price Discrimination;When consumers have identical demands, entire consumer surplus can be captured by: Setting f *= MC Setting A* = consumer surplus (CS) Optimal usage fee when two groups of buyers have identical demands is the level for which MRf = MCf ;Inverse Demand Curve for Each of 100 Identical Senior Golfers (Figure 14.3);Summary of Two Part Pricing;Demand at Northvale Golf Club (Figure 14.4);Declining block pricing Offers quantity discounts over successive discrete blocks of quantities purchased;Block Pricing with Five Blocks (Figure 14.5);Third-Degree Price Discrimination;Equal-marginal-revenue principle Allocating output (sales) so MR1 = MR2 which will maximize total revenue for the firm (TR1 + TR2) More elastic market gets lower price Less elastic market gets higher price IF MR1 ≠ MR2 then shifting a unit of sales from the lower marginal revenue market to the higher marginal revenue market will increase revenue and leave total cost unchanged.;Allocating Sales Between Markets (Figure 14.6);Constructing the Marginal Revenue Curve (Figure 14.7);Profit-Maximization Under Third-Degree Price Discrimination (Figure 14.8);Third degree price discrimination;Example of third degree price discrimination;Bigsoft example;Bigsoft example;Bigsoft example;Multiple Products;