语言学概论-跨文化背景下广告语翻译概述.pptVIP

Advertisements in cross culture;The Content;Chapter One: A Brief Introduction of Advertisements;Chapter Two: Role of Culture in Advertising;Chapter Three: Approaching Culture Equivalence in the Translation of Advertisements; More examples are following: 1 Taste that beats the other Cold.(Pepsi-Cola ad.) 百事可乐，冷饮之王。 2 REMY MARTIN XO Exclusively Fine Champagne Cognac.(Remy Martin Xo ad.) 人头马一开，好事自然来。 3 A diamond is forever.(De Beers ad.) 钻石恒久远，一颗永流传。 4 Where there is a way for car, there is a Toyota.(Toyota ad.) 车到山前必有路，有路必有丰田车。;5“Golden Shine” shines your way. 穿上“金鞋”，足下生辉。 6 Where there is sou