微观经济学课件中英文13预案.ppt

5 FIRM BEHAVIOR AND THE ORGANIZATION OF INDUSTRY 企业行为与产业组织;The Costs of roduction生产成本;The Market Forces of Supply and Demand;供给与需求的市场力量;WHAT ARE COSTS?;什么是成本?;WHAT ARE COSTS?;什么是成本?;Total Revenue,Total Cost,and profit总收入、总成本与利润;A Firm’s Profit 公司利润;Costs as Opportunity Costs;成本是机会成本;Economic Profit versus Accounting Profit;经济利润与会计利润;Economic Profit versus Accounting Profit经济利润与会计利润;Economic Profit versus Accounting Profit;经济利润与会计利润;Table 1 A Production Function and Total Cost: Hungry Helen’s Cookie Factory;表1. 生产函数和总成本：亨格瑞.海伦的糕点厂 ;The Production Function 生产函数;Marginal Product 边际产量;M