Presentaton_of_medium_is_message.docxVIP

The medium is the message 讲者：黄禹涵 201201313041 策划：宁坤 201201313038 资料：李洪全 201201313039 One question（仍在讨论中） About Mcluhan(Media Ecology) Herbert Marshall McLuhan,  HYPERLINK /wiki/Companion_of_the_Order_of_Canada \o Companion of the Order of Canada CC (July 21, 1911?– December 31, 1980) was a Canadian  HYPERLINK /wiki/Philosopher \o Philosopher philosopher of  HYPERLINK /wiki/Communication_theory \o Communication theory communication theory and a  HYPERLINK /wiki/Public_intellectual \o Public intellectual public intellectual. His work is viewed as one of the cornerstones of the study of  HYPERLINK /wiki/Media_studies \o Media studies media theory, as well as having practical applications in the advertising and television industries. McLuhan is known for coining the expressions  HYPERLINK /wiki/The_medium_is_the_message \o The medium is the message the medium is the message and the  HYPERLINK /wiki/Global_village_(term) \o Global village (term) global village, and for predicting the  HYPERLINK /wiki/World_Wide_Web \o World Wide Web World Wide Web almost thirty years before it was invented. HYPERLINK /wiki/Marshall_McLuhan \l cite_note-Levinson-4 [4] Although he was a fixture in media discourse in the late 1960s, his influence began to wane in the early 1970s. HYPERLINK /wiki/Marshall_McLuhan \l cite_note-5 [5] In the years after his death, he continued to be a controversial figure in academic circles. HYPERLINK /wiki/Marshall_McLuhan \l cite_note-stille-6 [6] With the arrival of the internet, however, there was renewed interest in his work and perspective. 马歇尔·麦克卢汉,马素·麦克鲁汉（Herbert Marshall McLuhan， HYPERLINK /wiki/Order_of_Canada \o Order of Canada C.C.，1911年7月21日－1980年12月31日），是 HYPERLINK /wiki/%E5%8A%A0%E6%8B%BF%E5%A4%A7 \o 加拿大 加拿大著名 HYPERLINK /wiki/%E5%93%B2%E5%AD%B8%E5%AE%B6 \o 哲学家 哲学家及 HYPERLINK /wiki/%E6%95%99%E8%82%B2%E5%AE%B6 \o 教育家 教育家，曾在大学教授英国文学、文学批判及传播理论，也是现代传播理论的奠基者，其观点深远影响人类对媒体的认知。在没有“ HYPERLINK /wiki/%E4%BA