IntroductiontoBEtranslationCriteriaforBEtranslation重点.ppt

 Lecture 1 Brief Introduction to BE Translation;Ⅰ. Brief introduction to BE;A. Some of the Definitions of BE Made by Foreign Scholars Business English differs from other varieties of ESP in that it is often a mix of specific content (relating to a particular job area or industry), and general content (relating to general ability to communicate more effectively in business situations). ——Mark Ellis Christine Johnson;A. Some of the Definitions of BE Made by Foreign Scholars;Comment: How Do You Like the Name of “BE”?;B. Some of the Definitions of BE Made by the Chinese Scholars;2. What are the linguistic features for BE? Special or technical terms and semi-special or –technical words/terms Business English Phrases or Word Clusters Business English Sentences Business English Texts ;2.1 Linguistic features for BE on lexical dimension:;2.1.2 Business English Phrases or Word Clusters ;translation risk;rat race;拳头产品;sandwich man;rubber-neck;call bird 〖诱鸟？〗;Ⅱ.商务翻译实践中所存在的问题;2.1翻译有失准确，误译、错译较多;2.2翻译生硬、晦涩难懂;2.3术语不符合商业惯例或者不统一;2.4文白夹杂现象或译文文体与原文文体不符;Ⅲ. Criteria for BE translation;3.适用于商务汉英翻译的标准及其应用;What are the “4 E’s”?;Equivalence of semantic message of source language and target language（原文的语义信息与译文语义信息对等）;②Equivalence of stylistic message of source language and target language（原文的风格信息与译文风格信息对等）;③Equivalence of cultural message of source language and target language（原文的文化信息与译文文化信息对等）;e.g. “帆船”牌皮鞋 原译：“Junk” Leather Shoes 对比分析：“帆船”牌皮鞋是我国传统出口产品，原先直译成了“Junk”一词。因“Junk”一词在英语中有“废旧杂物”之义，所以，这种牌子的皮鞋在国际市场上的销路就不难想象了。 后来对其所做的改译采用创新词——“Junco”来译，从而避免了消极的文化联想义。当然，用“Jacht”替换“Junk”来译“帆船”可解此忧。因为国际帆船比赛中的“帆船”一词也是用的“Jacht”，所以，“Yacht”这个品牌的皮鞋英译也就名正言顺了。 英译1：“Junco” Leather Shoes 英译2：“Jacht” Leather Shoes ;④Equivalence of response of source language readers and target language readers（原文读者反应与译文读者反应对等）;Translation:;3.2国内学者提出的翻译标准及其应用;“忠实”（faithfulness）;“准确”（exactness） ）和“统一”（consistency）