TheInvestigationaboutKFC分析.ppt

The Investigation about KFC;content;KFC (Kentucky Fried Chicken) was founded by Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. ;In 1952: first KFC franchise in USA In 1964: first overseas franchise in UK By the early 1970s: the entry of Caribbean and developed Western markets From the mid-1970s to the 1980s: expansion throughout the Middle East and developed Asian markets In 1987: the entry of China In the early 1990s: expansions into Eastern Europe and South America Recently: expansion in Africa ;The development of the KFC in China;To meet consumers’ desire for novelty by introducing western style products( such as Mexican Chicken Wrap, New Orleans Barbeque Wings) To cater to consumers’ taste for traditional Chinese meal by offering Chinese style fast food (such as Old Beijing Chicken Roll, Sichuan Spicy Chicken,porridge );Remarks on KFCs direct investment in China;;;;Conclusion;